Our Beginnings

Tammy Craddock, a former school teacher and stay-at-home mom, began her cheesecake career as a home-based baker in Columbus, Mississippi in 1983. Having been raised on an Illinois farm, she was not only familiar with home baking, but had also developed a special skill for it. While raising her two children in Columbus, she began baking breads and desserts for her friends and then also began to sell them. As the demand overwhelmed her individual ability, a faithful friend encouraged her to seek the advice of Mississippi State University's Food and Fiber Center. After careful consideration of her offerings, Tammy narrowed her focus to the product on which she could best capitalize… cheesecake. Today, her repertoire includes over 50 flavors in a variety of sizes and slicing options. Having moved from her home kitchen into a production plant in 1989, every cheesecake is still made like it was in her kitchen… by hand. The mixers and ovens are bigger, but Tammy has never allowed for mass production to prevent her from continuing to provide the home-made flavor and appearance for which her cheesecakes have always been known. Even after all those years, Tammy continues to manage her business into the 21st century with the same enthusiasm she had in her home's kitchen in 1983.

Why Our Name Is Jubilations

With a dessert as good as our cheesecakes are, we had to have a name that is festive, one that describes how people feel when dessert arrives at the table, and the first luscious bite creates sounds like "MMM…" and "Wow". But our name describes much more than just good cheesecakes. Jubilations describes how we feel about life in general, and how our business fits into it. At Jubilations we believe that life itself is a special occasion, and that we should celebrate each day as a gift from God, about which we should be jubilant. At work, we strive for Jubilations to be a fun place. In fact, we have nicknamed our plant The Fun Factory. We try to make our decisions in a family context, just like our mothers did, trying to always do what is right with employees, customers, vendors, and other associates. Though we take our business seriously, we aren't serious all the time, because that would take the fun out of it. We think Jubilations is the perfect name.

Why Fund-Raising?

Jubilations doesn't do business everywhere. For example, we choose not to sell to grocery store chains or to other large retailers. Being big has never been one of our goals. Our goals have more to do with being unique and special, as indicated by our name. In fact, we don't think that big companies can duplicate what we offer.

So why fund-raising? We look at it like this: If someone wanted to sell a product to raise money, they would want to use a product that is superior to what can be bought in retail stores, and they would want it to be priced so that people buying the product would consider it a fair price, given the fact that money is being raised. So, at Jubilations we decided that selling to fund-raisers was a good fit for us, because organizations could sell our cheesecakes and not have to worry about whether as good a cheesecake would be available to their supporters in retail stores. They aren't, which means that if your organization chooses to sell our cheesecakes year after year, your supporters will begin to anticipate your fund-raiser because of the uniqueness of the product. Remember Girl Scout cookies 20 years ago? Your organization can build that kind of annual expectation with Jubilations Cheesecakes.

Helping others raise money is a great fit for Jubilations. Most of the fund-raisers we are a part of have noble causes that serve others. We get a great deal of satisfaction knowing that we may be helping organizations serve others. Can you see another reason why our name is Jubilations?

Fundraising Kickstart

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