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Craddock's Cheesecakes To Be Soon Riding the Rails
By Len Arends
This Independence Day weekend, Columbus cheesecake peddler Tammy Craddock gave herself and her workers at Jubilations a reward for all their labor. For the first time in eight years of steady growth from a cottage industry into a national seller, she shut down the business and gave everyone the weekend off. When she came back to work the next Monday, Craddock got a gift from her business peers, as well. She has been named among the top 50 businesswomen in Mississippi in a list to be published in Mississippi Business Magazine in August. Craddock said she was taken totally by surprise with the award, for which she was nominated by friend and fellow business owner, Joe Dillon with Sign and Banner Express. She said Dillon told her about the nomination weeks ago, but she thought it all was a big joke at the time, calling her relationship with Dillon "silly." "I shouldn't say silly," she added. "We don't like to be serious all the time." But the magazine took it seriously enough, and now Craddock said she plans to attend a reception for the 50 honorees in Jackson next month. "The reason I'm going is not for any glory, but to meet people who are as excited about what they want to accomplish in their business as you are with yours," she said. Maybe all that enthusiasm will rub off as Craddock absorbs new ideas and makes new contacts, she said. It's happened before. In February, Jubilations cheesecakes were features on the QVC shopping cable channel. Craddock sold over 1,000 cakes in less that 10 minutes. And despite delays in receiving the order slips from the cable network, she and her entire staff were still able to deliver all the cakes in time for air shipping. And on Monday, the national train system Amtrak will begin offering four flavors of Jubilations cheesecakes as dessert on its "Crescent Limited" route from New York City to New Orleans. Jubilations was recommended to Amtrak by Meridian Mayor John Robert Smith, who insisted the en route menu needed a Southern delicacy. Meridian's Food Max grocery stores offer Craddock's pies in the frozen food section. The city is the only stop on the train's route through Mississippi. Craddock said she is optimistic that eventually the dessert may expand to all the train routes originating out of New York. And given her history of success, she said she doubts she will stop there. |
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